The Missing Middle Podcast
Welcome to the Missing Middle, a podcast about why the middle class in Canada is disappearing. We hope to help you understand why life is becoming unaffordable for so many in this country, and what can be done to reverse course.
The Missing Middle Podcast
Is “Buying Canadian” Actually a Luxury for the Rich?
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Is boycotting American products a patriotic duty, or a luxury belief most Canadians can’t afford?
In this episode of The Missing Middle, Cara Stern and Mike Moffatt unpack the growing generational divide in Canada, and why older Canadians are far more likely to boycott U.S. products, while younger Canadians are stuck navigating a brutal affordability crisis.
After a winter storm destroyed his car, Mike shares why he chose a Canadian-assembled vehicle, and how that decision sparked a bigger question: have certain political stances become “luxury beliefs” that only financially secure Canadians can realistically uphold?
The conversation digs into the tension between symbolic nationalism and economic reality, especially for Millennials and Gen Z who feel locked out of housing, squeezed by grocery prices, and shut out of opportunity.
From grocery store boycotts to the future of Canada’s auto sector, this episode explores what it actually means to be a “good Canadian” in a time of rising costs, political strain, and shifting global alliances.
Chapters:
00:00 Introduction
00:43 The Generational Divide on Canada-U.S. Relations
02:03 Why Older Canadians View America Differently Than Gen Z
03:04 Why Ethical Shopping is a Luxury
04:02 Mike’s New Car: A Case Study in Buying Canadian
06:21 Defining “Luxury Beliefs” in Economics
09:23 Social Judgment and the Ethics of Travel
10:21 Should Politicians Fight Trump?
11:04 On Carney’s Speech in Davos
12:47 Searching for Transformative Change in the Canadian Economy
Research/links:
Nanos Poll https://nanos.co/wp-content/uploads/2025/03/2025-2950-Bloomberg-Nov-Populated-Report-Tariffs-on-US-goods.pdf
Research Co Poll
https://researchco.ca/wp-content/uploads/2025/06/Tables_Tariffs_CAN_05Jun2025.pdf
Luxury Beliefs
https://en.wikipedia.org/wiki/Luxury_belief
Special Address by Mark Carney, Prime Minister of Canada | World Economic Forum Annual Meeting 2026
https://youtu.be/flsgJe8mN-A?si=xJs3huF52ABU-SEZ
Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux
Produced by Meredith Martin
This podcast is funded by the Neptis Foundation and brought to you by the Smart Prosperity Institute.
